In partnership with
In this Edition:
Late 2024, your LinkedIn feed turned into an obituary page. Enablement leaders you'd worked with for years — people who built programs from scratch, who had the receipts on pipeline impact and rep productivity — all posting the same message with minor variations.
"Excited to announce I'm exploring new opportunities."
You know what that means.
Become the go-to AI expert in 30 days
AI keeps coming up at work, but you still don't get it?
That's exactly why 1M+ professionals working at Google, Meta, and OpenAI read Superhuman AI daily.
Here's what you get:
Daily AI news that matters for your career - Filtered from 1000s of sources so you know what affects your industry.
Step-by-step tutorials you can use immediately - Real prompts and workflows that solve actual business problems.
New AI tools tested and reviewed - We try everything to deliver tools that drive real results.
All in just 3 minutes a day
It hit SaaS first. Then fintech. Then across B2B. It wasn't one company making a bad call. It was hundreds of companies making the same bad call at the same time.
And if you're reading this newsletter, you either lived it, watched it, or you're wondering when your number comes up.
What the numbers actually say
Nearly one in four enablement teams shrank over the past twelve months. Average compensation dropped $5,619 year over year — from $137,032 to $131,413. And only 23% of enablement professionals believe their salaries reflect the value the function delivers.
Let that sink in.
Here's the part that should keep you up at night: at the exact same time those numbers were dropping, 87% of Cloud 100 companies had enablement teams on staff. "Sales Enablement Specialist" was the 6th fastest-growing job title on LinkedIn.
The function is growing. The people inside it are getting squeezed.
That's not a contradiction. It's a pattern. And if you don't understand the pattern, it will happen to you again.