Most enablement content is either vendor marketing disguised as thought leadership, or generic advice written by people who've never had to defend a training budget in a boardroom.
This isn't that.
Love, Enablement is a weekly newsletter for the people who actually do the work.
Enablement ICs and first-line managers building programs, fighting for resources, and trying to prove their impact to leadership that still thinks enablement is "just training."
Playbooks
Practitioner frameworks you can steal and implement this week. Not theory. Not "5 tips." Actual systems with named components you can draw on a whiteboard.
Career Navigation
How to position yourself, prove your value, and build the kind of career capital that makes you unfireable. Nobody teaches enablement pros how to sell themselves. I do.
Prove Your Value
ROI frameworks, measurement strategies, and the language you need to make leadership stop asking "what does enablement actually do?"
The Enablement Edge
AI, tools, and technology that's actually changing how enablement works. Not hype. Not "AI will replace you." The real stuff, from someone building with it every single day.
Ryan Parker.
I've spent 6+ years in revenue enablement, from scrappy startups that needed someone to build the function from scratch, to companies valued at over $2 billion.
Before that, I was a restaurant executive and spent 5 years in adult education, which means I think about how people actually learn, not just what content to shove in front of them.
That path gave me something most enablement pros don't talk about: a deep understanding of service design, adult learning theory, and what it takes to change behavior in a room full of people who didn't ask to be there.
The results speak for themselves.
13% quota lifts.
Sales cycles cut by 20%.
Outbound engagement from 27% to 43% open rates.
Not because I found a magic tool, because I built systems that worked and trained people who gave a damn.
I'm in this daily.
I write the way I talk: direct, occasionally profane, and allergic to corporate jargon.
I'm using AI to elevate the field of enablement, and you should be too.
If you want polished LinkedIn thought leadership, this isn't your newsletter.
If you want someone who's doing the work and will show you what actually moves the needle, pull up a chair.
One email a week. Free. Under 2,500 words. You'll either learn something useful or get a framework you can use in your next stakeholder meeting. If neither happens, unsubscribe. No hard feelings.Every article includes action items you can start the same day. Not "think about your strategy." Actual steps.But here's the thing: this only works if you show up.Hit reply. Tell me what you're dealing with. Share what's working. Push back on something I got wrong. This isn't a broadcast, it's a conversation. The enablement community has spent too long sitting quietly in the back of the room while everyone else defines what we do and what we're worth.Stop watching from the sidelines. Get in the game. Share your perspective, challenge the ideas, bring your experience to the table. That's how we elevate this entire field, not by consuming content, but by building on it together.Every reply gets read. Every good question becomes a future article. The best insights get credited. This is your newsletter too, but only if you actually use it.Hundreds of subscribers get it directly.The enablement pros reading this aren't looking for inspiration. They're looking for an edge. That's what this is.
This newsletter is free. If you want to help keep it that way, the easiest thing you can do is this: when you see an ad in the newsletter that catches your eye, click on it. That's it. Every click helps support the work that goes into this each week, and you might actually find something useful while you're at it.