When I first started in sales enablement, I thought faster was always going to be better. Better for me, my teams, my career.

What actually happens is the exact opposite.

A new tool lands on your desk. Leadership is excited. The vendor promises time savings. You get trained. You start using it. And two months later, somehow, you're busier than before.

Not better. Busier.

That's not a tool problem. That's a framing problem — and you're the only one who can catch it.