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You know what's wild?
Forrester has been saying this for years -- 65% of B2B content created for sales goes completely unused.
Some of their clients? North of 80%.
The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
Unlock a focused set of AI strategies built to streamline your work and maximize impact. This guide delivers the practical tactics and tools marketers need to start seeing results right away:
7 high-impact AI strategies to accelerate your marketing performance
Practical use cases for content creation, lead gen, and personalization
Expert insights into how top marketers are using AI today
A framework to evaluate and implement AI tools efficiently
Stay ahead of the curve with these top strategies AI helped develop for marketers, built for real-world results.
Let that sink in. You're spending the majority of your content budget building assets that reps never touch. Not "underperforming." Not "needs optimization." Unused. Gathering digital dust in a SharePoint folder nobody bookmarks.
And here's what should really keep you up at night -- even battlecards show this pattern. Battlecards.
The single most requested, most visible asset type in enablement. Reps beg for them. Leadership asks about them in QBRs. And half the time? They sit there like a gym membership in February.